Application of Perception Theory in Hotel Interior Design

Environmental Perception and Interior Design

Winston’s Churchill’s well-known wartime remark succinctly captures the fact that the connection between people and the places in which they dwell is a two-way relationship. It is a point that is surely understood, at least implicitly, by interiors theorists, researchers, and practitioners. But what does the fi eld of psychology have to say about the two halves of this reciprocal bond? Here we ...

Perception and Illusion in Interior Design

Beside physical methods to modify the limits of interior space, there are also some design decisions and tricks that can change the perception of a visual space. Therefore, it’s possible to correct interior without redesigning or destructions – breaking old walls and making new ones, for example, with the help of optical illusions that change visual perception of interior space. A room can be v...

The Application of Wood in Modern Interior Design

Wood, which is well known as the most natural material, has been playing a very important role in the development of human society. The design concepts of promoting greens environmental protection have influenced the current society profoundly. As a culture carrier, the designing manner of using wood as the central element is very popular. The author is trying to dissect the beauty and the conn...

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

The Impact of Design Elements on the perception of spaciousness in Interior Design